The Driver and Vehicle Licensing Authority (DVLA) joined over 700 delegates from across Africa and beyond at the 36th Annual Conference of the African Public Relations Association (APRA), held in Mombasa, Kenya in June.

The landmark event marked APRA’s 50th anniversary on the theme “Transforming Africa through Safe and Responsible Digital Communication”, highlighting the growing influence of public relations in Africa’s development and digital transformation.

Ghana’s delegation, led by Director, Corporate Affairs, Mr. Stephen Attuh and Deputy Director Corporate Affairs, Mr. Francis Tuffour actively participated in discussions centered on ethical storytelling, digital responsibility and the role of PR in governance. DVLA’s presence reaffirmed its commitment to enhancing transparent and citizen-focused communication, in line with Ghana’s broader digital transformation agenda.

Dr. Winnifred Nafisa Mahama, Acting Director of the Information Services Department (ISD), represented Ghana’s Minister in Charge of Government Communications, Felix Kwakye Ofosu and delivered a speech outlining the government's plans for a National Digital Communication Charter.

A key highlight was a stirring keynote from Esther A. N. Cobbah, President of the Institute of Public Relations (IPR), Ghana, Madam Esther Cobbah called on African women in PR to “Dare to Be” visible, valuable and vocal in shaping narratives. She also announced that Ghana will host the 70th Anniversary of IPRA in Accra this October, where she will be formally introduced as the first African President of the global body.

The conference also honoured PR legends across the continent, including Ghana’s Joseph Allotey Pappoe, who was posthumously recognised for his visionary contributions to the profession.

DVLA’s participation signals its continued drive toward leveraging strategic communication and partnerships to deliver trusted, technology-driven services in Ghana and beyond.